Analysing your website is a critical measure that you should not forget. You can easily find the difficulties and problems by regularly analysing your website and making improvements according to the problems. You can find many website analytics tools that can support you to enhance your website in terms of conversion, traffic, and user experience with some incredible elements. While using these tools you need to know whether these tools are working correctly and achieve its objectives and targets. Most website analytics tools present you with data so that you can use that data or information to improve your website performance.
Following are the top 10 most popular web analytics tools that businesses should use to develop useful information about the performance of their business and website.

1. Google Analytics - Best Analytics Tool

Google Analytics is the most famous web analytics tool which permits you to analyse your website’s action and your audience’s engagement. Google Analytics tool offers you free and paid tools to obtain a more in-depth understanding of customers and their behaviour. Google Analytics tool offers you features like data manipulation, monitoring, and filtering to obtain the best result out of the collected information.

2. Similar Web - Similar Website Analytics Tool

Google Analytics is the most famous web analytics tool which permits you to analyse your website’s action and your audience’s engagement. Google Analytics tool offers you free and paid tools to obtain a more in-depth understanding of customers and their behaviour. Google Analytics tool offers you features like data manipulation, monitoring, and filtering to obtain the best result out of the collected information.

3. HotJar - Website Visitor Movement Analytics Tools

Google Analytics is the most famous web analytics tool which permits you to analyse your website’s action and your audience’s engagement. Google Analytics tool offers you free and paid tools to obtain a more in-depth understanding of customers and their behaviour. Google Analytics tool offers you features like data manipulation, monitoring, and filtering to obtain the best result out of the collected information.

4. Click Meter

Click Meter offers you the capability to create adorable URLs so that you easily track them and analyze them by looking at over 100 extra parameters. Click Meter provides you the power to understand the real value of your marketing hard work and remove those traffic sources which are not converting.

5. Matomo

It is an open-source website analytics tool whose first priority is client privacy. Basically, it protects your customers’ privacy and analyzes their manners. Matomo permits the user to have 100% data control and full protection of all sensitive data. 

6. Screaming Frog SEO

This tool provides you insight data in the form of reports assembled by a friendly bot that scans your website for errors. You only have to enter the URL of your website and you will get a comprehensive technical SEO audit of your website.

7. Crazy Egg

Crazy Egg website analytics tool assists you in the improvement of your website with their analysis. Its heat mapping feature makes it feasible to display where your visitors are and their activities also

8. Chartbeat

Chartbeat tool is for those businesses or websites that regularly post content on their website. This tool examines customer behaviour and how customers interacts with the content.

9. Mixpanel

Mixpanel analytical tool helps you to analyze how the customer behaves on your website. It provides you with real-time data and makes it possible to know what your visitors are doing and how you can enhance your website consequently. It is an event-based model which directly connects to a particular user so that you can target that user with appropriate messages to boost engagement.

10. Woopra

Woopra offers you the capability to analyze visitors’ journeys on your website. It also integrates with other platforms such as Slack, MailChimp, and MySQL.

It is a very difficult or complex process to choose the best website analytic tool for your business if you don’t have any technical knowledge. If you want to avoid that process you need to be aware of when choosing the right software tool for you.

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